Chinese tire company Prinx Chengshan (Shandong) Tire Co. Ltd. has broken ground for its new manufacturing plant in Thailand. Production is projected to begin in mid-2020.
The tire maker is investing nearly US$300 million in infrastructure and production equipment for the first stage of production. The plant will adopt leading tire industry design philosophy and be set up according to artificial intelligence manufacturing standards. When the facility’s first stage is completed, it will be capable of producing 4 million passenger car tires and 800,000 all-steel truck and bus radials per year.
Prinx Chengshan expects the new facility to consolidate and expand its global production capacity, boost its international competitiveness, and better meet the needs of overseas customers.
“The establishment of the first overseas production base in WHA ESIE 3 in Thailand is a major step for the expansion of Prinx Chengshan,” said Che Hong Zhi, chairman of the board of directors of Prinx Chengshan (Cayman) Holdings Co. Ltd. and chairman of the board of Prinx Chengshan (Shandong) Tire Co. Ltd. He said investment in Thailand, “is an important step in forging Prinx Chengshan’s internationalized brand. It is also a favorable exploration to deepen the good-neighborly and friendly relations between China and Thailand, and promote the friendly economic exchanges between China and Thailand.”
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