On January 28, Nokian Tyres announced a plan to introduce a concept tire made entirely from renewable and recycled materials by 2025. In a press release announcing the initiative, Nokian Tyres stressed that it has designed tires from a sustainable point of view for years. The company already uses bio-based materials such as canola oil in its tires and actively researches new eco-friendly materials as well the utilization of recycled materials. Nokian also selects raw materials from sustainable sources, seeks to decrease emissions and waste from production, and scrutinizes its logistics and outlet channels for efficiency. The company already stresses the development of tires that are as fuel-efficient as possible and made of durable, environmentally friendly materials. Nokian Tyres invented the world’s first winter tire in 1934.