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ERTMA: European tire sales up in 2014

According to the latest data from the European Tyre and Rubber Manufacturers’ Association (ERTMA), sales of consumer tires, truck and bus tires, and motorcycle tires all grew in 2014, while sales of agricultural tires declined year-over-year. This growth occurred despite a weak 4Q 2014 that saw unit declines in sales of consumer, truck/bus, and agricultural tires compared to 4Q 2013. In a January 14 press release, ERTMA said that the relatively weak sales during the fourth quarter may be linked to lower sales of winter tires due to the mild winters experienced on the continent for the last few years. However, this late-year weakness was offset by a stronger performance over the first half of the year.

Consumer tire sales grew 2% from 192.8 million units in 2013 to 197.0 million units in 2014, despite a very weak fourth quarter of 2014 that saw unit sales down 9% compared to 4Q 2013. Truck and bus tire sales grew 4% from 8.8 million units in 2013 to 9.2 million units in 2014, with 4Q 2014 sales down 2% compared to the same quarter of 2013. Ag tire sales fell 2% from 1.68 million units in 2013 to 1.64 million units in 2014, with 4Q 2014 sales down 11% versus 3Q 2013. Finally, motorcycle tire sales were up 6% from 7.9 million units in 2013 to 8.4 million units in 2014, with 4Q 2014 sales up 2% versus 4Q 2013.

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