On September 7, Bridgestone announced the official launch of a new fuel efficient tire, the ECOPIA EP150. The tire was first introduced last year at the International Motor Show (IAA) in Frankfurt, Germany. According to Bridgestone, the tire combines good wet safety with reduced rolling resistance, which results in higher fuel efficiency and lower CO2 emissions.
The tire features a Nano Pro-Tech™ compound that lowers the rolling resistance coefficient by reducing energy loss in the top compound during rotation. This is combined with a tread design featuring a connected block and thin rib that is designed to enhance contact pressure and wet braking performance. Against current Bridgestone products in the same dimensions, Ecopia EP150 offers 15% better rolling resistance which makes it, on average around 3% more fuel efficient and achieves a reduction in CO2 output of around 3%.