Goodyear broke ground yesterday on a passenger tire plant in Colmar-Berg, Luxembourg “that utilizes an innovative production process to meet growing customer and consumer demand for premium tires.”
Named Mercury, the proprietary process features highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small-batch quantities on-demand for replacement and original equipment customers.
“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” said Richard Kramer, Goodyear chairman, CEO and president.
The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation center and tire proving grounds. The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually.
Goodyear also has truck tire plant in Colmar-Berg.
Read the full press release here.